• Overseeing e-commerce operations, including cataloging, order processing, dispatch, customer service, and PPC management.
• Managing merchandising, pricing strategies, promotional campaigns, and inventory forecasting to optimize visibility and profitability.
• Developing a reordering system to enhance efficiency, reduce stock-outs, and maintain COGS accuracy.
• Mentoring junior team members and resolving operational challenges through effective problem-solving.
• Implementing automation tools and technologies to streamline operational workflows and enhance efficiency.
• Monitoring key performance indicators (KPIs) such as conversion rates, cart abandonment rates, and order fulfillment times.
• Ensuring compliance with legal and regulatory requirements related to e-commerce operations, including data privacy and online transactions.
• Overseeing the integration and management of payment gateways to ensure secure and seamless customer transactions.
• Developing and implementing return and refund policies to improve customer trust and operational efficiency.

• Facilitated the onboarding of new brands, oversaw stock management, and improved product discoverability through enhanced listings.
• Spearheaded demand forecasting to ensure efficient stock levels and evaluated performance across e-commerce and wholesale channels.
• Collaborated on cross-functional initiatives, integrating marketing strategies with partner objectives, and managed ad campaigns on Amazon and Flipkart.
• Directed FBA/FBM workflows and prepared comprehensive reports on revenue, campaigns, and return trends for performance insights.
• Developed and executed strategies to improve customer experience, leading to higher conversion rates and customer retention.
• Streamlined order fulfillment processes to enhance delivery efficiency and minimize errors in FBA and FBM operations.
• Coordinated with external vendors and internal teams to ensure seamless integration of new SKUs on e-commerce platforms.
• Conducted regular audits of product listings to ensure compliance with platform policies and optimize search rankings.
• Identified growth opportunities through data-driven insights and implemented targeted campaigns to boost category performance.
• Established KPIs for e-commerce operations, regularly analyzing metrics to drive continuous improvement in sales and efficiency.

• Built robust vendor partnerships to support strategic goals and led brainstorming sessions for new product development and supplier sourcing on Alibaba.
• Designed and managed PPC campaigns on Amazon, optimizing ROI and sharing insights through MIS reports with senior management.
• Ensured timely project delivery while overseeing team performance and maintaining high standards of execution.
• Strategized and executed end-to-end e-commerce operations, including catalog management, order processing, and inventory optimization.
• Analyzed market trends and competitor activity to identify growth opportunities and refine product offerings.
• Enhanced customer experience by improving website navigation, implementing UX best practices, and streamlining checkout processes.

• Managed product listings on Amazon.co.uk and eBay.co.uk, optimizing visibility using marketing tools and strategies.
• Developed shipping, payment, and returns policies while fostering customer relationships to ensure satisfaction and loyalty.
• Prepared monthly profit/loss reports, conducted pricing analysis, and provided actionable insights to clients.
• Monitored competitor strategies and market trends to implement competitive pricing and promotional campaigns.
• Collaborated with cross-functional teams to ensure smooth execution of e-commerce operations and product launches.
• Streamlined order fulfillment processes and maintained strong relationships with logistics partners for efficient delivery.

Associate Merchandising (March, 2014 – April, 2016)

Assistant Associate Merchandising (September, 2013 – February, 2014)

• Developed engaging product descriptions to boost customer interaction and designed templates for Shopify and Wix to enhance user experience.
• Analyzed pricing and performance metrics in Excel, focusing on data management and ROI optimization.
• Identified new suppliers on Alibaba to support strategic product planning and tracked alerts to resolve issues promptly, ensuring account integrity.
• Ensured timely project submissions through efficient desk reviews and oversight.
• Conducted market research to identify consumer trends and competitive pricing strategies, driving informed merchandising decisions.
• Collaborated with marketing teams to develop promotional strategies and campaigns that enhance product visibility and sales performance.
• Managed inventory levels and optimized stock turnover rates to reduce excess inventory while meeting customer demand.
• Developed and maintained visual merchandising standards for online platforms to create an appealing shopping experience.